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Atlanta, GA USA; Press Release, Concierge Medicine Today, LLC. | CMTs MEDIA DESK | National Stats | VISUAL INFOGRAPHICS | PHYSICIAN POLLING

Concierge Medicine Today Releases The 2026 Concierge & Membership Medicine Industry Report

ATLANTA — Concierge Medicine Today (CMT), the industry’s independent trade publication and host of the annual Concierge Medicine Forum, has released The 2026 Concierge & Membership Medicine Industry Report, a flagship market intelligence briefing built for healthcare executives, investors, policy observers, physician leaders, and employer stakeholders evaluating concierge and membership-based care models.

The report is explicitly positioned as strategic intelligence for decision-makers, not an introductory overview, and synthesizes workforce data, market projections, regulatory context, employer trends, and longitudinal industry observation conducted by CMT since 2007.

“Public conversation about concierge and membership medicine tends to fall into one of two categories, promotional or polarized,” said the Editor-in-Chief of Concierge Medicine Today. “Neither is useful if you’re making a real decision. This report gives investors, executives, and physicians the structured context to think clearly about where this sector is headed.”

KEY FINDINGS FROM THE 2026 REPORT

According to CMT’s analysis, concierge and membership-based medicine remain a small but structurally significant segment of U.S. healthcare delivery. Among the report’s central findings:

• Current industry estimates suggest approximately 8,000 to 12,000 practices operate under some form of subscription or membership structure nationwide, representing roughly 9,600 to 18,000 physicians, or approximately 0.9% to 1.6% of the U.S. physician workforce.
• Adoption remains well below 2% of practicing physicians in the U.S. and continues to cluster in urban and suburban markets, higher-income regions, and areas with strong commercial insurance presence, with expansion into rural markets still limited.
• Growth is described as steady and incremental rather than exponential, shaped by regulatory structure, reimbursement ecosystem inertia, capital requirements, workforce availability, and demographic variability.
• The sector spans multiple structural categories rather than a single dominant model, including hybrid membership practices that combine recurring fees with continued insurance participation, fee-for-care and cash-based practices, direct primary care, employer-sponsored and executive health programs, specialty-based membership practices, and a small number of bespoke concierge models.
• IRS Notice 2026-05 clarified certain HSA eligibility considerations for specific direct primary care arrangements, a subscription-based healthcare delivery model cousin of concierge models, beginning in 2026, though the report notes eligibility depends on structure and compliance with defined criteria, and terminology alone does not determine tax treatment.
• Physician burnout and early retirement trends continue to shape workforce supply, and membership-based models are characterized in the report as one structural response to sustainability pressures rather than a cause of physician shortages.

The report devotes a dedicated section to common misconceptions and data limitations, noting that no federal registry tracks total membership-based practices, pricing structures, panel sizes, or outcomes, and that terms like “concierge,” “direct primary care,” “retainer,” and “membership” are not standardized regulatory terms and often get confusing. CMT states that all market sizing and growth figures in the report should be interpreted as directional and analytical rather than precise counts.

WHAT’S INSIDE

Source: Concierge Medicine Today, The DocPreneur Leadership Podcast, 2026.

The report is organized into eleven core sections plus methodology, citations, and nine appendices, covering:

• State of the industry and structural categories
• Market size and growth patterns
• Physician adoption and workforce context
• Economics and practice structure, including panel redesign and revenue composition
• Patient experience and outcome considerations
• Employer and health system adoption, including HSA policy context
• Regulatory and policy landscape, including Medicare, anti-kickback, and Corporate Practice of Medicine considerations
• Risks, misconceptions, and data limitations
• Strategic observations for industry leaders
• A 2026–2028 outlook
• An extended market intelligence briefing covering private equity and capital perspective, workforce sustainability economics, employer strategy outlook, and what the report calls “the hospitality shift” in patient experience design

Appendices include a ten-year structural scenario outlook running through 2036, workforce math and market framing, structural model definitions, a regulatory guardrails summary, and separate decision-factor frameworks for employers and investors.

CMT states the report draws on publicly available sources including American Medical Association workforce and practice data, Federation of State Medical Boards physician census reporting, CMS national health expenditure data, AAMC workforce projections, IRS notices and federal policy guidance, and market research from firms including Grand View Research and Precedence Research, alongside CMT’s own industry reporting since 2007.

ABOUT THE SOURCE

Concierge Medicine Today has covered membership-based healthcare delivery independently since 2007, through its publication, the annual industry conference, the Concierge Medicine Forum, and nearly two decades of physician interviews, national reporting, and industry research. The report draws on that longitudinal perspective alongside publicly available data and sector analysis.

The report is available for purchase at conciergemedicinetoday.net.

Disclaimer and Use Notice

This content is provided for informational and educational purposes only and is intended to support general market understanding and strategic discussion. Nothing in this release or in The 2026 Concierge & Membership Medicine Industry Report constitutes medical, legal, regulatory, financial, investment, valuation, underwriting, or practice management advice. Data referenced in the report includes publicly available sources, industry surveys, platform-reported data, and observational analysis; because reporting across concierge, direct primary care, and membership-based healthcare is not standardized, all market estimates and projections should be interpreted as directional rather than definitive. Readers and organizations should consult qualified professional advisors before making decisions based on this material. Concierge Medicine Today does not endorse or recommend any specific business model, vendor, organization, or course of action. Institutional purchasers, investors, health systems, and advisory firms are responsible for conducting independent due diligence and obtaining qualified professional counsel before relying on this material in connection with any transaction, restructuring, investment, regulatory submission, or business decision. Concierge Medicine Today assumes no responsibility for outcomes resulting from reliance on this publication.

Published by Concierge Medicine Today, LLC. © 2007–2026.