Who in your practice is writing thoughtful replies that come in via your web site?

By Editor, Concierge Medicine Today

Forget about brochure websites; what you may need are marketing websites that attract and qualify leads for growth! Best to work with a good designer though who knows what the difference is!

• What systems do you have for follow-ups that come from online?
• Don’t wait too long! Response time is crucial for turning leads into loyal patients, and mixing up your approaches builds trust.
• Remember, surprising patients with thoughtful response and unexpected stellar customer service—aka the “surprise and delight principle”—can really boost their experience in concierge practices! How and why? Because look what the rest of the world of healthcare does!?

For more marketing, branding and thoughtful customer service tips, click here.