The experience gap leaves an opportunity sweet spot

By PwC

Price and quality remain top of mind for customers as they make purchasing choices. But when customers think about their interactions, positive experiences influences purchasing decisions in almost every industry, but are particularly influential in healthcare (78%), banking (75%), restaurants (74%) and hotels (74%).

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SOURCE: https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html