Marketing and Patient Relations

The Resistance to Hospitality in Healthcare — And What Concierge Medicine Does Differently

“Sometimes asking your staff to BE NICE is one ask too many — on top of all they have to do each day. But here’s the rub, Patients should not be viewed as inconvenient obstacles. Sounds like a compelling opening for a book, doesn’t it? We’ve all encountered dismissive attitudes, rudeness, and negativity within our healthcare system. Despite numerous HR initiatives designed to encourage improvement, many employees resist embracing a more positive mindset towards patients (who are in fact your customer!).”

~Editor, Concierge Medicine Today, Author, Remark-ology

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