You need new patient referrals, yes? Well, to paraphrase author Craig Groeschel about marketing and apply his sentiment to healthcare I’ll put it like this …  “To reach [Patients] no one else is reaching, you have to do things no one else is doing.”

It’s impossible for you to generate word of mouth, new patient referrals when there’s nothing actually remarkable for Patients to remark about. We’ve all attended the same workshops and webinars, coaching calls and dry peer-to-peer networking meetings over the years where the advice shared was not at all applicable to your situation and practice. The real success however we’ve observed is when you get the tiny little details right. It is in the insignificant moments between a Patient and staff member or you and a Patient. I can tell you from experience that it takes teamwork. It takes all of the members of your staff working together to do the little things right that eventually add up to meaningful moments to a Patient. You’d be surprised how little it takes! Get just some of these little things right the next time the Patient is in the office and you’ll probably start hearing the remarks before they even leave the building!

LISTEN TO FULL PODCAST EPISODE 

ACCESS THE COMPLETE ONLINE COURSE

BY EDITOR, CONCIERGE MEDICINE TODAY